About Us
A research operation for homeowners. We study the local market so you do not have to guess.
Most selling advice is generic. Ours is not.
Ask ten people what to do with your house and you get ten opinions, most of them pressure-driven and none of them backed by data. "List now." "Remodel the kitchen first." "The market is hot."
We built a research operation instead. Our team analyzes thousands of local closed sales across King and Pierce counties to see what actually moves outcomes: which preparation pays for itself, how condition changes the price per square foot, and when holding beats selling.
Then we bring that homework to your kitchen table, in plain English.
Built on closed sales, not opinions
Our research engine tracks recent sold prices across King and Pierce county ZIP codes, so the numbers we show you come from what nearby homes actually sold for.
- Thousands of local closed sales analyzed
- Neighborhood-level price per square foot
- Condition and preparation studied against real results
Data from Redfin. Figures are estimates from past local sales, not an appraisal or a guarantee.
Four things we will not compromise on
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1
Numbers first
Every recommendation starts with local sold data, not a hunch. If we cannot show you why, we do not say it.
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2
Sometimes the answer is do not sell
If the numbers say holding is your stronger move, that is what we tell you, even though it costs us a listing. That has happened, and it will happen again.
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3
Preparation beats price cuts
In the sales we study, targeted preparation before listing tends to do more for the outcome than reacting with a price drop later. We help you spend on what pays and skip what does not.
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4
Plain English
No jargon, no scripts, no fine print surprises. You should understand every number on the page and every option on the table.
A simple process, start to finish
The full detail is on our Solutions page. The short version:
Data from Redfin. All figures we share are estimates from past local sales, not an appraisal or a guarantee of any result for any specific property.
Want the numbers on your property?
Tell us about it. We reply within one business day.